Fundraising Planning

Tuesday September 7, 2021 comments

Any accounting business and tax advice contained in this podcast is not intended as a thorough in depth analysis of specific issues. Nor is it a substitute for format information. Nor is it sufficient to avoid tax related penalties. If you have specific questions that you need advice for, be sure to schedule a strategy session and not solely rely on information in this podcast. All right, back to the episode. 

This is Chyla Graham. Welcome to another episode of The Nonprofit Ace Podcast. I'm a licensed CPA who only works with nonprofit organizations because I want them to be more comfortable talking about money and asking questions. 

Alright, so we are headed into the fall and that means that more organizations are going to start talking about their fundraising goals for the end of the year. So I want to actually give you two things so we're gonna have two episodes on this. This week, I actually want to talk to you about evaluating your annual campaign or your year end giving, whatever terminology you use. And do you know where I'm gonna tell you to look? I don't know if you guessed it, but I'm gonna say you did. You guessed it. Well, I'm going to look at your 990. 

So if your organization has done fundraising or annual campaigns in the past, your 990, you may have used the schedule G, which talks about gaming and fundraising. So look at that schedule, and think about what were the events we had, and what were the costs versus what we brought in. This will give you a good idea of maybe what you can anticipate, maybe some areas for improvement. 

The other thing you want to think about in evaluating your annual campaign is not just the hard numbers, I do want you to look at the hard numbers of what you spent versus what you brought in. But also think about your capacity. What did it take for you to put this on? So talk to staff to say, hey, last year, did we notice a spike? Did we notice that this took a lot more effort? And what can we do to do this better? One of our clients does a full weekend fundraising. And the second year they did it, I was just like, do you have an assistant? Because the executive director was doing it all. 

Recognizing that you can't, at some point, you're gonna need help. And so after your events, debrief, write it all out what went well, and what didn't so that the next year when you're ready to plan again, you can look back at those notes and say, Okay, this is what we can improve. And this is what we should expect for this next year, based off of all the groundwork, we've laid all the experience we've now gained. So that's it. 

That's all I want you to do this next week is just evaluate your annual campaign. Think about previous events or previous fundraisers, what went well, what didn't go well, what you think you can improve. What did you bring in? What did you actually spend and was it worth it? So that's a lot of questions. It's okay, you can replay. Alright, I'm Chyla Graham. Thanks for listening to another episode of The Nonprofit Ace Podcast. Until next time, bye.

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